On May 20th, Walk Bike Nashville hosted our 19th annual Tour de Nash. This year’s Tour was presented by LDA Engineering, and it was a great success! A special thank you to all our volunteers, sponsors, partners, and riders who showed up in the rain! This event could not happen without our dedicated supporters.
For the first time since 2019, Tour de Nash had a single start location at Watkins Park. We had three route options: the City Tour (9-mile), Local Tour (25-mile), and Grand Tour (45-mile) ride. We also had a Kid’s Tour loop for beginner riders to enjoy!
Watkins served as a Celebration Center that hosted booths run by sponsors and partners alike:
- LDA Engineering
- KCI Technologies, Inc.
- Kreate Hub Nashville
- The Domestiques Cycling Club
- Civic Design Center
- Nashville Junior Roller Derby
- Veloteers Bicycle Club
- Greenways for Nashville
- Mayor's Sustainability Advisory Council
We also had a Beer Garden hosted by East Nashville Beer Works! Walk Bike Nashville affiliates hosted each rest stop. Rest stops included Bringle’s Smoking Oasis hosted by Walk Bike Nashville Board Members, Edgehill Library hosted by AAA, Shelby Park hosted by Friends of Shelby, East Park hosted by Walk Bike Nashville staff and volunteers, and the Greenways rest stop hosted by NDOT.
This year’s tour consisted of 1,156 registered riders and ticket sales grossed over $42,000. We saw participation from 15+ community partners and a great turnout despite the rainy weather.
Walk Bike Nashville launched a marketing campaign at the beginning of March. This campaign consisted of over 25 posts related to Tour de Nash, 3 social media ads campaigns, and weekly promotional emails leading up to the day of the Tour. Our emails reached over 9,000 addresses, and our social media campaigns reached a total of 68,665 people. Our Eventbrite page also had a conversion rate of 20%.
Be on the lookout on our social media for recaps of the day. Thank you to all who attended the 19th Annual Tour de Nash, and we can’t wait to see you next year!
If you would like to share your thoughts on this year’s ride, please fill out this form.
You can check out our 2023 Tour de Nash photo album on our Facebook page.
Do you like this page?